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Knowledge and Understanding

On successful completion of the programme, students should be able to demonstrate relevant knowledge and understanding of :
• Organisations: this encompasses the internal aspects, functions and processes of organisations including their diverse nature, purposes, structures, size/scale, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between different organisations and their influence upon the external environment.
• The business environment: this encompasses the fast pace of change within a wide range of factors, including economic, environmental, cultural, ethical, legal and regulatory, political, sociological, digital and technological, together with their effects at local, national and global levels upon the strategy, behaviour, management and sustainability of organisations.
• Management: this encompasses the various processes, procedures and practices for effective management of organisations. It includes theories, models, frameworks, tasks and roles of management, including the management of people and corporate social responsibility, together with rational analysis and other processes of decision making within different organisations.
Specifically, this includes detailed knowledge and understanding of
1. Markets: the development, access and operation of markets for resources, goods and services.
2. Marketing and sales: different approaches for segmentation, targeting, positioning generating sales and the need for innovation in product and
service design.
3. Customers: management of customer expectations, relationships and development of service excellence.
4. Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
5. People: leadership, management and development of people and organisations including the implications of the legal context.
6. Organisational behaviour: design, development of organisations, including cross-cultural issues, change, diversity and values.
7. Operations: the management of resources, the supply chain, procurement, logistics, outsourcing and quality systems.
8. Information systems and business intelligence: the development, management, application and implementation of information systems and their impact upon organisations.
9. Communications: the comprehension and use of relevant communications for application in business and management, including the use of digital tools.
10. Digital business: the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
11. Business policy and strategy: the development of appropriate policies and strategies within a changing environment to meet stakeholder interests, and the use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
12. Business innovation and enterprise development: taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.
13. Social responsibility: the need for individuals and organisations to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues.

Cognitive Skills

On successful completion of the programme, students should be able to demonstrate relevant cognitive and intellectual skills :
1. Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions. This includes applying theory in practice or using practice to embed /contextualise theory
2. Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
3. Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
4. Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
5. Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.

Practical/Transferable Skills

Graduates should be able to demonstrate a range of competencies not only specific to business and management but also generic skills. They should be able to demonstrate relevant personal and interpersonal skills, which include the following skills and abilities:

1. Personal skills:
• Research and data management skills which include the ability to evaluate, analyse and synthesise a range of information sources, including data to make evidence-based decisions
• Demonstrate digital literacy
• Demonstrate IT competence, as a tool for effective communication
• Articulating and effectively explaining complex information.
• Communication and listening including the ability to produce clear, structured communications in a variety of media and making presentations, pitches etc.
• Emotional intelligence and empathy.
• Conceptual and critical thinking
• Decision-making and problem-solving skills
• Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
• Self-reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures.
• Academic referencing

2. Interpersonal skills:
• People management: to include communications, team building, negotiation and managing conflict, providing feedback, leadership and motivating others
• Ability to work collaboratively both within a team and with external partners
• Ability to work with people from a range of cultures and diverse backgrounds
• Building and maintaining relationships.
• Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts